8:00 AM–9:00 AM

Registration

9:00 AM–9:20 AM

Keynote: Google Cloud for Media & Entertainment

Presenter: John Honeycutt, Vice President, Telecommunications, Media and Entertainment, Google Cloud

Fireside Chat Guest: Keith Sherwell, CIO, Altice USA

Media companies looking to satisfy audience demand for more interactive, immersive, and personalized experiences are looking to transition from legacy infrastructure to more scalable, flexible, and agile cloud deployments. Join Google Cloud VP of Telecom, Media and Entertainment John Honeycutt to learn how media companies are accelerating their digital transformation efforts on Google Cloud.

Keith Sherwell, Chief Information Officer at Altice USA will join John for a fireside chat to share his perspective on industry trends, challenges and what role CIOs can play in driving transformation forward.

9:20 AM–9:50 AM

Panel: Powering New Audience Experiences

Moderator: Kristin O’Donoghue, Key Account Director, Media, Google Cloud

Panelists:

• Brinton Miller, Executive Vice President, Technology Strategy and Architecture, Discovery, Inc.
• Jason Gaedtke, Chief Technology Officer, Major League Baseball
• Nick Rockwell, Chief Technology Officer, New York Times

As competition for audience attention grows, how can media organizations engage their subscribers in new ways? Join this panel to learn how forward-thinking technology leaders across the media spectrum are breathing life back into existing content with machine learning, creating new audience experiences.

9:50 AM–10:20 AM

Panel: Data Driven Personalization & Monetization

Moderator: Christine Stewart, Account Executive, Media, Google Cloud

Panelists:

• Ramin Beheshti, Chief Product and Technology Officer, Dow Jones

Audiences are generating more data than ever before, and organizations across the media spectrum are forging efforts to gain insights into their subscribers, and their businesses - faster. Hear from three media leaders to learn how they’re capitalizing on the volume and velocity of data to drive personalization, growth and improve monetization.

10:20 AM–10:35 AM

Break

10:35 AM–11:05 AM

Panel: Practical Lessons in Creating a ‘Cloud-First’ Culture

Moderator: Aaron Reinitz, Account Executive, Media, Google Cloud

Panelists:

• George Ziegler, Senior Director, Data Platforms, Altice USA
• Patrick Ancillotti, Vice President, Engineering and Security, Vimeo
• Roman Degtyur, Senior Vice President, Infrastructure Services, IAC

Relying on Cloud to support your business is not just about different tools, it’s about evolving the mindset of your technology organization. Learn from three technology leaders about the lessons they learned in managing their teams through the transition, sharing stories and practical lessons everyone on the Cloud journey should know.

11:05 AM–11:35 AM

Discussion: Enabling the Intelligent Media Supply Chain with Accenture

Presenters:

• Anil Jain, Managing Director - Client Leads, Media, Google Cloud
• Mark Peters, Managing Director, Communications, Media & Technology Practice, Accenture
• Tushar Amin, Associate Director, Communications, Media & Technology Practice, Accenture

One of the emerging aspects of cloud-enabled digital transformation is the application of machine learning to media workflows across the entire content supply chain, from content creation through distribution and monetization. Learn how Google Cloud and Accenture are partnering to bring innovation to the media supply chain.

11:35 AM–12:05 PM

Bringing The Best Of Google To Media

Moderator: Laith Massarweh, Media & Entertainment Industry Marketing

Presenters:

• George Audi, Global Head, Entertainment & News Partnerships, Google Play
• Marcus Elligton, Head of Industry, Media & Entertainment for LCS, Google Ads
• Mark Nelson, Head of Partnerships, Android TV
• Julie Yoo, Head of Media & Entertainment Strategy and Operations, Google

Media and entertainment companies require more than technology solutions to thrive in the digital age, they need a trusted partner across all aspects of their business. Learn how other Google products and services such as Ad Manager, Play, and Android TV are helping media companies drive positive outcomes across monetization, audience acquisition, and customer experience.

12:05 PM–1:00 PM

Lunch & Solution Showcase

1:00 PM–1:40 PM

Modernizing Application Development with Anthos

Presenter: Tariq Islam, Manager, Hybrid Cloud Specialists, Google Cloud

As Media companies continue to transition and grow their business by shifting to digital experiences, their view on application development must similarly evolve to transition to a multicloud, and hybrid model. Learn how Anthos lets you build and manage modern hybrid applications on existing on-premises investments or in the public cloud.

Streamlining Content Production with Virtual Desktop

Presenter: Adrian Graham, Senior Cloud Solutions Architect, Media, Google Cloud

Building a global team of talented production professionals can be challenging, but cloud based tools backed by global infrastructure can streamline the creation, curation, and production of content and allow geographically dispersed artists to collaborate in near real time. Learn how Google Cloud and our partners are enabling creativity from anywhere.

1:50 PM–2:30 PM

Going Global with Google Cloud Infrastructure

Presenter: Matt Silverlock, Customer Engineer, Google Cloud

Delivering great content experiences are table stakes in today’s global media environment, where reducing every second of latency counts. Learn why large-scale media production and distribution organizations are choosing Google Cloud’s global backbone network to deliver high-quality, low-latency content distribution quickly, reliably and securely.

Infusing Intelligence into Media Workflows

Presenter: Andrew Schwartz, Video Intelligence, Google Cloud Google Cloud

Andrew Schwartz is a product manager for Google’s AutoML Video Intelligence and Cloud Video Intelligence API. He joined Google in 2018, after 3 years at Roku working as a hardware engineer on its streaming set-top boxes and smart TV products. Andrew has a B.S. in Electrical Engineering from the University of California, Los Angeles, and a joint M.B.A/M.S in Computer Science from the University of Chicago Booth School of Business.

2:40 PM–3:20 PM

Deriving Insight From Data

Presenter: Kir Titievsky, Product Manager, Google Cloud

Traditionally, there has been a separation between media companies and their end customers, leaving many companies to operate without deep insights. With the shift to direct to consumer experiences on digital platforms, media companies now have a wealth of data to work with. Learn how our smart and predictive analytics capabilities can help you make better decisions to improve your internal decision making and customer experiences.

Improving Customer Experiences with Contact Center AI

Presenter: Calum Barnes, Product Manager, Google Cloud

As Media companies build more direct relationships with consumers, customer service requests are becoming a more integral part of the audience experience. Learn how we’re building solutions to help you increase efficiency and improve customer satisfaction with the resources, skill sets, and contact center software you already have, with no expertise in machine learning required.

3:20 PM–4:00 PM

Coffee Break & Networking